Customer case
A long-term partnership that
digitalizes the cleaning industry in Estonia
Challenge – An industry steeped in tradition
The Estonian cleaning industry has long been characterized by traditional working methods and low digital maturity. Puhastusekspert saw a clear need to change the view of what cleaning is and how quality can be measured, monitored and developed digitally. At the same time, previous system solutions had not delivered sufficient support, training or long-term value, which made it difficult to scale and work in more demanding environments such as hospitals.
“In Estonia, cleaning is still seen as very traditional. We needed to challenge what cleaning actually is – and how it can be digitalized.” - Veronika Kahre, Digital Solutions Specialist & Trainer
Why Optiqo – An ecosystem that created real value
Puhastusekspert began evaluating Optiqo about four years ago. A decisive factor was a hospital contract where Optiqo's solution was a stated requirement. At the first meeting, it became clear that Optiqo offered more than just a system – an entire ecosystem where software, hardware and data interact.
“Optiqo showed how the entire ecosystem works and what value it creates. We were able to analyze data in a completely new way – something we had never used before.”
Solution – Digital and integrated quality control
Today, Puhastusekspert offers the entire Optiqo solution as a natural part of its offering. Digital INSTA 800 inspections are combined with robust hardware for demanding environments and software that brings together quality, training and analysis in one system. The solution quickly became part of Puhastusekspert's training program and core business.
“It fits perfectly with how we train. The solution is part of our training – not something on the side.”
Results
New customers, new revenue and new position
The partnership with Optiqo has opened up a whole new business area for Puhastusekspert. They have moved from primarily training individuals to training entire organizations, while creating new customers and recurring revenue streams through the digital offering.
“Yes – definitely new customers and new revenue.”
Time savings, cost savings and more business
After about a year, the clear effects began to be seen. Customers are experiencing both time and cost savings and are using digitalization as a competitive tool in procurements and tenders.
“They save time and money – they save on everything (...) One customer said: 'I have a black belt in digital cleaning.'”
A business-critical differentiator
Today, Optiqo is a central part of Puhastusekspert's offering and position in the market. Digitalization has become their strongest competitive advantage and a clear way to differentiate themselves from other players.
“It’s very important – and crucial to everything we do.”